Thinking Green

The ‘built environment’ – our man-made surroundings including our homes and offices – are responsible for 52% of energy use and greenhouse gas emissions worldwide – compared to only 9% for cars and light trucks.

We aim to slash that number by reengineering common products that use or lose the most energy.

Energy-Saving Windows
Windows represent the single largest opportunity for improvement. 39% of all emissions are tied to building operations, with 38% of that for heating and cooling. Up to 40% of that energy – and cost – literally goes out the window. The wasted energy results in over 250 million tons of emissions per year.

Today’s good quality, dual-pane commercial or residential windows are typically R-1 to R-3. This number is dramatically lower than a typical R-13 wall.

Serious Windows deliver true, full frame window performance from R-5 to R-11. This performance is up to four times higher than major brands, and ENERGY STAR® requirements. The dramatic reduction in energy bills provides fast payback.

About Us
Serious windows are made by Serious Materials.  We make sustainable green building materials that dramatically reduce the impact of the 'built environment' on the climate.

In addition to Serious Windows, we make:

• QuietRock® soundproof drywall, which reduces material use, enhances livability,
  and supports dense sustainable urban construction. 
• EcoRock™, the first true green alternative to standard drywall, which uses 80% less energy in its core production, and could potentially save billions of pounds of
  CO2 annually. 

The company was voted #1 at Cleantech Venture Forum XII, won the first Aspen Institute award for innovation in Corporate Energy Conservation and Global Gypsum Product of the Year. It has also been recognized by TIME/CNN, Fortune, Business Week, AlwaysOn and more as one of the most promising green companies.

Our Goal
The world today produces over 30 billion tons of greenhouse gas emissions per year. The 2015 U.S. auto emissions targets could save 500 million tons – over the lifetime of all the cars and light trucks produced from 2011 to 2015. We aim, as a company, to save one billion tons, every year, as our contribution. Please join us.

ABOUT Serious Materials

Serious Materials develops and manufactures sustainable green building materials that save energy, save money, improve comfort, and aggressively address climate change. Super-insulating full-frame R-value SeriousWindows™ reduce heating and cooling energy costs by up to 50%. SeriousGlass™ industry-leading insulating glass units have been installed in over 10,000 projects and offer the highest energy savings in the industry. QuietRock® soundproof drywall and QuietGlass® reduce material use, enhance livability, and support dense urban construction. EcoRock™, the only true green alternative to gypsum drywall and five times more environmentally friendly, uses 80% less energy in its core production and has the potential to save billions of pounds of CO2 annually. SeriousWindows, SeriousGlass and super-insulating ThermaRock™ drywall support energy efficiency funding programs as outlined under The American Recovery & Reinvestment Act (ARRA) including Weatherization (WAP), Green Federal Buildings, State Energy Program (SEP), Energy Efficiency – Conservation Block Grants, Energy Tax Credit for Consumers, and Tax Deductions for Commercial Buildings. The company was commended by both President Obama and Vice President Biden for its advanced energy-saving materials and the work it is doing to re-create American green manufacturing jobs. For more information, visit www.SeriousMaterials.com.